Case Study: A StuPENdous Promotion
Description: Dart Pen
What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purchase and add their branch logo. They chose the Dart Pen, and each one was printed with the main logo and the branch logo.
How it was distributed: Sold directly from the website to several branch locations.
Result or ROI: The distributors that created the program now have all these branches and affiliates buying the pens, and through that they have created relationships that have led to other items not on the site being sold for individual projects.
Source: Hit Promotional Products